What happens when a leading artistic designer
and a marketing/logistics expert join forces?
Well, The Great Create of course!
It all began in the 1990's when artist/designer Lisa Pavelka developed her own product line of tools and materials when she couldn't find what she was looking for
to create with. A few years later, opportunity came knocking when a serendipitous phone call from Jay Barr (CEO of JHB International), led Pavelka to design a line of custom buttons for the company. Her products soon came to Barr's attention which led to her first licensing opportunity.
Lisa Lambright was immediately brought in to handle sales and marketing for Pavelka's Signature product line. Lambright was instrumental in working with Pavelka to expand the line. Before long, the products could be found in major chain stores and international distribution. Together this dynamic duo recognized the path to success was combining terrific products and an emphasis on customer service with a true unbridled joy in doing what you love!
As an artist/designer, Pavelka, learned valuable lessons regarding the importance of protecting her brand and intellectual property. Lambright's and Pavelka's shared philosophy of enabling other artists and designers to get their products and ideas into the hands of creative people everywhere is the driving force behind the Great Create!